The Job Theory: A way to put the customer in the centre There, you’ll find more examples and tools that help you identify the jobs your target market wants to achieve. Interested in the topic?Have a look at The Value Mix. People do not just buy a product or service. “This definition is specific and important: Fully understanding a customer’s job requires understanding the progress a customer is trying to make in particular circumstances and understanding all of its functional, social, and emotional dimensions-as well as the trade-offs the customer is willing to make.” In Competing Against Luck, Clayton Christen adds: Some examples of jobs to be done and products/services you can hire to get them done “A job is the progress a customer seeks in a particular context.”Īnother way to think about jobs to be done is to see them as the things customers are trying to achieve in very specific circumstances. Here’s a good definition of a job to be done :
The jobs-to-be-done framework uses “jobs” as a metaphor to explain what people are trying to achieve when they buy something.
#JOBS TO BE DONE HOW TO#
And how to think about the benefits and customer experience that should shape your value proposition. This will help you understand how to uncover the needs and desires of a market using the job. In this article, you’ll see a few examples of jobs to be done. To create a compelling customer experience. To understand what people want in a specific market Ģ. It helps to understand what causes people to buy a particular product.ġ. The jobs-to-be-done framework is the most trendy innovation framework at the moment.
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